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Yoga Fitness App Asana Rebel Raised $6.5M in Series A

Asana Rebel “The Yoga Inspired Fitness App” has successfully raised $6.5M in its Series A funding led by Besides Business Angels further investors are La Famiglia and High-Tech Gründerfonds (HTGF). As the yoga app with the most downloads and the highest revenue in 2017, Asana Rebel is on a fast-track to become the category leader. The app offers a unique approach, combining the best of Yoga and Fitness.

“Asana Rebel has in a very short time managed to become one of the leading apps in the Health & Fitness market. Their vision to create a completely new form of workouts with Yoga Inspired Fitness hit a real nerve in the booming segment. We have rarely seen such rapid global revenue growth combined with such a capital operational efficiency close to profitability, and we’re looking forward to making this journey together with the team,” says Jonathan Becker, Principal at, and also a new member of Asana Rebel’s board. A further addition to the board will be Chiara Sommer, Senior Investment Manager at High-Tech Gründerfonds (HTGF). HTGF, Germany’s most active and largest seed investor, was one of the first investors involved in the early stages of Asana Rebel.

Chiara Sommer states: “Asana Rebel is creating a completely new form of fitness workouts that is especially appealing to women. The team has achieved outstanding revenue growth while being very capital efficient. We are proud to have accompanied Asana Rebel since the seed stage and are looking forward to establish the company as a worldwide market leader.”

Within one and a half year of existence, Asana Rebel has already more than 150k paying subscribers and has grown revenue by 600% year over year.

The new funding will be invested in building and improving the product, strengthening customer loyalty and encouraging them to change their lifestyle. “This is a huge opportunity for us,” says Co-founder Pascal Klein. “Not only are we building a business; we are helping people with one of the most important aspects in life – health. By supporting them in achieving certain fitness goals, we help them to live a healthier and happier life.”

Since 2015 the founders Pascal Klein and Robin Pratap have assembled an international and dedicated team of 35 ambitious people for their Berlin based startup. “Our goal is not only to build a high-performing organization but we want to create an atmosphere where each and every single one of our employees can achieve their full potential,” Pratap explains. “Only with a great team can we push Asana Rebel to the next level. We are always looking for unique talents; at the moment especially for people with outstanding leadership skills to join our management team.” All current openings can be viewed on Asana Rebel’s career page.

About Asana Rebel:
Asana Rebel ( is the Yoga Inspired Fitness App combining the best of Yoga and Fitness. The mobile fitness App is available in six languages (DE, EN, FR, PT, ESP, IT), has been featured multiple times by Apple and Google and is rated as one of the top health & fitness apps, with an average of more than 4.6 / 5 stars. The startup was founded in 2015 by Pascal Klein and Robin Pratap and is based in Berlin.

Pressekontakt: Pascal Klein | |

Founded in 1998, is a leading venture capital fund, powered by a global network of experienced investors and ambitious entrepreneurs. Headquartered in San Francisco and Berlin, with emerging market partners in Brazil, China, and Japan, the firm invests out of dedicated funds in five geographies and combines a global investment strategy and philosophy with local presence and insights. Focused exclusively at the intersection of consumer internet, the consumerization of the enterprise, media, and mobile, partners with daring founders to disrupt global markets and build category creating companies across early and growth stages. Historical investments include AppFolio (NASDAQ: APPF), Angie’s List (NASDAQ: ANGI), BlueKai (acq. Oracle), GotoMyPC (acq. Citrix), Groupon (NASDAQ: GRPN), (acq. eBay), Sonos, Yume (NYSE: YUME), among others. A selection of current investments includes Blinkist, Deposit Solutions, Farfetch, Exporo, NGINX, Segment, Shipt, The RealReal and AppAnnie.

About HTGF:
High-Tech Gründerfonds (HTGF)  is a seed investor that finances high-potential, tech-driven start-ups. With EUR 886 million in total investment volume across three funds (EUR 272 million in HTGF I, EUR 304 million in HTGF II, and a targeted volume of EUR 310 million for HTGF III) and an international network of partners, HTGF has already helped forge close to 500 start-ups since 2005.  Driven by their expertise, entrepreneurial spirit and passion, its team of experienced investment managers and start-up experts help guide the development of young companies.  HTGF’s focus is on high-tech start-ups in a range of sectors, including software, media, internet, hardware, automation, health care, chemicals and life sciences. Investors in this public-private partnership include the German Federal Ministry for Economic Affairs and Energy, the KfW Banking Group and Fraunhofer-Gesellschaft e.V., as well as a number of well-known companies spanning all industries and segments. HTGF’s success stories include Mister Spex, Rigontec GmbH, 6Wunderkinder, Next Kraftwerke GmbH and Cumulocity, as well as Juniqe, an online shop for art enthusiasts.

Contact details:
High-Tech Gründerfonds Management GmbH
Chiara Sommer
Schlegelstraße 2
53113 Bonn
Tel: +49 (0) 228 / 82 30 01-30