AdTriba GmbH receives Seed-Investment to optimize Advertiser’s Digital Marketing Campaigns
May 24, 2016
High-Tech Gründerfonds (HTGF) invests into the marketing technology startup AdTriba. The Hamburg based Saas-company allows Advertisers to track, control and optimize their online marketing activities across all digital marketing channels through data science and user journey analysis.
The founders, János Moldvay (CEO) and Ludwig Ostrowski (CTO) have extensive experience in data science and digital marketing. With AdTriba they aim to make marketing data driven, more transparent and thus more efficient.
AdTriba allows for an accurate reporting and assessment of every online marketing campaign’s profitability while taking into account the complexity of multi-touch and cross-channel user journeys. AdTriba’s reporting-dashboard delivers a consistent and comprehensive view on all digital marketing activities. This reduces cross-channel marketing complexity and leads to an optimized allocation of online marketing budgets.
“Until now digital marketing managers had to look into different dashboard and reports just to find out how their campaigns are doing. With AdTriba there’s only one dashboard. We call this approach the ‘single point of marketing truth’”, explains Moldvay.
AdTriba targets all digital advertisers that use several marketing channels and are not able or not willing to spend what the higher-priced solutions of AdTriba’s competitors cost.
“AdTriba is the only holistic online marketing reporting solution including algorithmic attribution modelling that is available for small and medium ad spenders”, says Dr. Sebastian Suhr, investment manager at HTGF. This is possible because of AdTriba’s self-service tracking integration and through the standardization and automation of all data science processes.
Among AdTriba’s first customers are companies such as Rebelle, Flyeralarm, Lee, Wrangler, Goertz and Zeit-Verlag. Overall AdTriba currently has 10 customers, 13 more companies test the solution and have AdTriba’s tracking integrated. Up until now a total of well over 1 billion user journey events has been tracked.
With this seed-round AdTriba aims to increase marketing activities to push the “single point of marketing truth”-concept into the market and to become the market leader in Germany. Further funds will be invested into developing new features such us TV-attribution and automated optimization of campaigns.
AdTriba was founded in November 2015 by János Moldvay and Ludwig Ostrowski and delivers a “single point of marketing truth” to digital advertisers so that they can optimize their campaigns in a data driven way. The startup successfully participated in the first batch of the next media accelerators until February 2016 and acquired their first customers in this phase.
About High-Tech Gründerfonds
High-Tech Gründerfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gründerfonds invests EUR 600,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gründerfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).