CAVI – the revolution in online commerce
December 3, 2009
A young team of entrepreneurs from Hamburg is using inVideo technology to make online shopping and internet advertising a reality. The Munich-based investor, Kalmund Capital, has now secured long-term financing.
Imagine that you are watching a film on the internet – a new video clip of Madonna, for example. If you’re a woman, you might perhaps like the megastar’s jeans or her cool top. You would like to wear them yourself. But instead of spending a lot of time on Google & Co, you simply click on the dancing Madonna and can directly order her jeans without leaving the video. Two more clicks, and you’ve placed your order for them. That’s not possible? It most certainly is: CAVI, the young and innovative Hamburg-based company, has been astounding people with this brand new inVideo technology.
Purchased as seen
What sounds like child’s play is actually a revolution in online shopping. CAVI founder Dominik Reisig, a 23-year-old entrepreneur with a keen instinct for big technology trends intends to raise internet commerce to a whole new level with his innovation: ’Our development transforms online videos into virtual sales spots. From now on, the range of products and services offered by fashion, music, and lifestyle providers, is not only quickly accessible to consumers, but can be purchased right on the spot.’
Sales generator for web portals
With this technology, Reisig and his business partner, programming ace Michael Bösken, are for the first time providing the market with a mature, uncomplicated and spontaneously accessible inVideo technology. CAVI at last enables portals and social networks on the internet to benefit in monetary terms from the millions of retrieved video clips. To this end, existing videos and clips in the process of compilation can be retroactively and easily be equipped with an inVideo shop. Customers are therefore able to purchase from any one of these videos not only products such as clothing and fashion, cosmetics, CDs and MP3-players, leisure articles and much more but also services such as insurance, holidays, and test drives for vehicles as they sit in front of their monitors.
Series A funding ensured
With this round of financing through Kalmund Capital Beteiligungs GmbH sails have been set to provide CAVI with the necessary financial power to ensure growth. Investor Stefan Kalmund is sure: ‘CAVI is not only introducing a new phase in online shopping – it also represents the sales generator par excellence, which is gradually replacing the declining classic forms of advertising on the internet and represents a milestone in the advertising industry. I am delighted to be able to help promote this exciting development now that long-term financing has been secured!’ Andreas Quauke, investment manager with High-Tech Gründerfonds, welcomes the new investor: ‘Having Stefan Kalmund on board means that CAVI has not only the financial resources to achieve the next stage of inVideo shopping, but also an extremely high commitment of an experienced investor which will sustainably increase the value of the company .’
Challenging the dinosaurs
This injection of capital and the company’s own abilities have ensured that CAVI’s managing director can look forward to the next year with considerable confidence. Reisig: ‘We have the necessary know-how to take on the big brands on their own terms. The results of negotiations with well-known music labels and TV channels at this early stage are very positive. It is quite possible that many established competitors will be surprised by the shock waves caused by our market entry.’
CAVI Int. GmbH is based in Hamburg and is for the first time offering companies selling or advertising on the internet an effective and highly functional inVideo solution. (hier war: for the first time wiederholt) Find out more at www.cavi.tv.
Should you have any questions, require further information, or would like to arrange an interview appointment please contact:
CAVI Int. GmbH
Tel: +49 40 328.9052.301
Fax: +49 40 328.9052.309
About Kalmund Capital:
Munich-based Kalmund Capital is a private equity company managed by the second generation of the same family. Its three business models are: premarket capital increases for strong-growth technology companies such as CAVI, capital increases for publicly quoted companies (small and midcaps), and financial restructuring capital increases for publicly quoted companies. For a number of years, a fixed share of the profits has been invested in education for children and young people through the family’s non-profit-making organisation ‘Kalmund For Kids’.
Kalmund Capital Beteiligungs GmbH
About High-Tech Gründerfonds:
High-Tech Gründerfonds invests venture capital in young, high-opportunity technology
companies, which convert promising research results into commercial enterprises. With the assistance of seed financing of up to EUR 500,000, the start-ups are to continue with the R&D projects up to the preparation of a prototype or proof of concept or up to introduction into the market. High-Tech Gründerfonds has a fund volume of around EUR 272 million available. The investors of the public private partnership include the German Federal Ministry for Economy and Technology, the KfW banking group and the six industrial groups BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler and Carl Zeiss.
High-Tech Gründerfonds Management GmbH
Tel: +49 228 – 965685-00
Fax: +49 228 – 965685-50