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Entrepreneurial Christmas – or: what advice startup experts have for Santa Claus

Santa Claus is probably one of the oldest and most successful brands in the world – and although demand is now global, he has essentially remained true to himself, keeping effort and processes to a minimum and remaining hands-on. Of course, this can only be done with all sorts of technical aids.

A team of five experts from High-Tech Gründerfonds has helped Santa Claus to find suitable startups for his numerous tasks.

Wishes by express deliverys

“December is a particularly stressful month for Santa Claus, with more than 1.6 million wishes per hour being sent to his headquarters at the North Pole. Naturally, they all have to be delivered very quickly from all over the world so that they can be processed in good time. Hannover-based company Tixel can help here. They develop systems for rapid and secure data transport over long distances”, explains Ulrich Schmitt of High-Tech Gründerfonds.

Scaling to meet demand

While business volume is extremely low for Santa Claus in the first three quarters, several hundred thousand imps are needed as helpers in the final quarter. “An efficient and lean recruiting tool is called for here. I have advised Santa Claus to use Mobile Job”, says Dr. Tanja Emmerling of High-Tech Gründerfonds. “This Berlin startup has transferred the entire job application process for companies and applicants to mobile devices. Instead of sending a traditional letter of application or CV, imps can apply directly via text message or mobile Internet. Using the automated interviewing process for all the relevant questions, it is possible to place qualitfied applicants within minutes.”

Sustainable and motivated at the North Pole, comfortable abroad

Santa Claus lives at the idyllic North Pole all year round and therefore has a very special relationship to nature. “That’s why Santa Claus uses WeSustain as his sustainability software for monitoring his reindeer’s emissions and his imps’ compliance with labour laws and for ensuring that his gifts are sustainable and resource-saving”, says Jens Baumgärtner of High-Tech Gründerfonds, describing the sustainability service.

In addition, the startup expert recommends Givve – an exclusive supplier of individually designable credit cards for rewarding the imps for successful performance. That way, they are highly motivated and even receive gifts themselves.

Jens Baumgärtner has even managed to find a suitable company for what is probably the world’s most demanding business trip: “Santa Claus himself actually only works on Christmas Eve – except in English-speaking countries, where he delivers in the early morning of Christmas Day. Thanks to HQ Plus, he always gets the best prices for overnight stays abroad. HQ plus offers an intuitive web application for hotels that monitors competitors’ prices on the online reservation systems, shows them in aggregated form and combines them with many other factors.”

And, of course: workplace health promotion

Being Santa Claus is s stressful job and, of course, he has to take care of his imps’ health. Imagine Chrstmas having to be cancelled because Santa Claus is off sick. Marco Winzer and Kay Balster, the two health experts at High-Tech Gründerfonds, help him to achieve a healthier way to live and work: “While Santa Claus goes about his exhausting work, he can monitor his heart fully automatically using the Cardio secur™ mobile ECG from PMS. After Christmas is over, he can relax in front of the fire with the Bomedus back or neck bandage. And after the festive period, he can take perora, the miracle cure to combat unwanted weight gain. That way, he’ll be healthy and fit for Christmas 2018.”

So now Christmas can come – the team of experts at High-Tech Gründerfonds wish you a peaceful Advent season and a happy Christmas. See you in 2018!