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Fliplife receives seven-digit investment for further product development and growth

Lead investor Mountain Super Angel and United Prototype Ventures support the ambitious Cologne-based browser game startup; previous investors High-Tech Gründerfonds and RapidShare Entertainment also reinvest.

Fliplife is a product of UP Web Game GmbH, which was founded in late 2009 by Ibrahim Evsan, Thomas Bachem and Tobias Hartmann. The company develops and publishes Fliplife as a life simulation in a contemporary, realistic setting with comprehensive social features. Players can choose from a wide variety of professions and climb the career ladder by teaming up with other players. Besides work, Fliplife offers several spare time activities such as sports and parties. There is a heavy emphasis on social components, e.g., through a tight Facebook integration. Since the official beta launch five months ago, Fliplife now has a virtual population of 100.000 inhabitants playing in 10 different languages.

In addition to the current investors RapidShare Entertainment and High-Tech Gründerfonds, the founders are happy to welcome Mountain Super Angel as lead investor. Through their investment firm United Prototype Ventures, the founders Bachem, Evsan and Hartmann, as well as KaiserGames GmbH, the German market leader in Flash Games, will support Fliplife with their gaming expertise and inject new capital into the company.

Ingo Drexler, member of the administrative council of Mountain Super Angel AG, comments: “Thanks to the flexible platform there are no limits in implementing new game concepts and applications. We are glad to be able to support such a professional and energetic team and this very promising project.“

Andreas Quauke, Senior Investment Manager with HTGF, adds: “In the last few months we experienced, that the Fliplife platform merges lots of innovative game concepts with established ones. The market has accepted this concept. Together with the team, we will master the challenge of expanding this project further and increase market penetration.”

“We are very happy with our new shareholder structure,” Tobias Hartmann states. “In addition to our existing investors who renewed their commitment, we are more than happy that we managed to also get the well-known investor Mountain on board.”

Thomas Bachem adds: “Fliplife’s modern technological basis enables us to consistently progress with and successfully implement our ideas. As Fliplife is purely based on HTML5, it can be played on any device with a Web browser (e.g., iPhone, iPad, Android), without the need to install any additional software.”

Ibrahim Evsan: “Fliplife is on a roll. Besides the sale of virtual goods we’re particularly happy with the B2B-sector developing particularly well. The German healthcare giant Bayer AG has just opened his Fliplife presence as a virtual employer. Other blue-chip companies will follow shortly to position their brands. 2011 will be a Fliplife year.“

Osborne Clarke (Nicolas Gabrysch) provided legal advice on this transaction.

Contact:
UP Web Game GmbH
Friesenplatz 16
50672 Cologne
Germany
Phone: +49 221 16539444
press@fliplife.com
http://fliplife.com

About Mountain Super Angel:
Mountain Super Angel AG is a public Swiss investment company based in St.Gallen. The corporation was initiated by the Mountain Partners Group and draws upon the group’s widespread network. The company considers itself as an ‘institutional investor with business angel character’. Thus, Mountain Super Angel AG invests in companies and in return offers market expertise and management-know-how to support growth potential.

The investment focus is on technology-driven markets with a high growth potential – primarily in German speaking countries. The equity is mainly invested into early-stage financing, restructuring and pre-IPO transactions. Mountain Super Angel AG shares are traded under 4MS (ISIN:CH0033050961) on the Open Market of the Frankfurt Stock Exchange.

Contact:
Volker Rofalski
Mountain Super Angel AG
Investor Relations
Phone: +41 447838030
Fax: +41 44 7838040
vr@mountain-partners.ch
http://www.superangel.ch

About United Prototype Ventures:
UPV consists of its three founders Evsan, Bachem and Hartmann as well as German games portal provider KaiserGames, (http://www.kaisergames.de), founded by Ilker Aydin and being the operator of Germany’s most visited flash games portal SpielAffe.de (http://www.spielaffe.de), and KaiserGames’ CFO Serkan Sezek. Aydin and Sezek have recenty invested in United Prototype.

Contact:
United Prototype GmbH
Phone: +49 221 16539433
press@unitedprototype.com
http://unitedprototype.com

About RapidShare Entertainment:
RapidShare Entertainment stands for digital entertainment: the goal is to market entertainment across all online sectors via the platform http://www.rapidtainment.com. The company was founded in 2009 and is based in Cham/Switzerland.

Contact:
RapidShare Entertainment AG
http://www.rapidtainment.com

About High-Tech Gründerfonds:
The High-Tech Gründerfonds invests risk capital in young, high-potential technology companies that convert promising research results in business success. By means of the seed financing the start-ups shall carry on with the R & D project until the provision of a prototype or a “proof of concept“ or until the lancing on the market. The High-Tech Gründerfonds has a funds volume of about 272 million EUR. Investors of the Public Private Partnership are the German Federal Ministry for Economy and Technology, the KfW Banking Group and the six industrial company groups BASF, Deutsche Telekom, Siemens, Robert Bosch, Daimler, and Carl Zeiss.

Contact:
High-Tech Gründerfonds Management GmbH
Andreas Quauke
Senior Investment Manager
Ludwig-Erhard-Allee 2
53175 Bonn
Phone: +49 228 82300100
Fax: +49 228 82300050
info@high-tech-gruenderfonds.de
https://high-tech-gruenderfonds.de