kaufDA acquires MeinProspekt

By acquiring MeinProspekt, kaufDA expands its reach and offerings as the retail industry’s leading advertising partner for local digital brochures in Germany.

Today, consumer information portal kaufDA (www.kaufda.de) announced the acquisition of 100% of the shares of the Munich company MeinProspekt (www.meinprospekt.de). kaufDA, an enterprise of the Berlin-based Bonial International Group (www.bonial.com), thereby expands its leading position regarding mobile, location-based digital catalogs and brochures in Germany.

“With the acquisition of MeinProspekt, kaufDA strengthens its position as a leading advertising solution for retail in the mobile and stationary internet. Thus it will be able to react more quickly to consumers’ changing information behavior in the future, and address these changes in an even more targeted manner,” explains Christian Gaiser, CEO of the Bonial International Group and founder of kaufDA. “The user groups of the marketing lines of kaufDA and MeinProspekt complement each other perfectly. By bringing together our expertise and resources, we are able to offer our advertising clients even better fitting solutions with maximum reach.”

“Both MeinProspekt and kaufDA are well-established in the market,” says Michele Arcaro, CEO of MeinProspekt. “However, the potential of digital brochure advertising has not yet been exhausted by far. We will see substantial usage growth as well as displacements of advertising budgets in the future. Considering that, we are optimally positioned as part of Bonial International Group and partner of kaufDA.”

“As MeinProspekt’s seed investor we are very happy to have generated a great success with this exit. We believed in the scalability and the potential of digital prospectus advertising from early on”, emphasizes Romy Schnelle, Investment Director at High-Tech Gruenderfonds (HTGF).

Note to journalists: Printable picture material related to this press release can be downloaded using the following link (not before July 29, 2014, 10 am CET): https://bit.ly/BIG-corporate

About kaufDA
kaufDA is the leading provider of location-based brochure advertising over the mobile and stationary internet, counting more than 5 billion accessed brochure pages to date. More than 247,000 stationary retail stores from 12,000 German cities and communities are represented on its web portal. Additionally, kaufDA also incorporates retailers’ offerings on major partner websites such as T-Online.de, RTL.de and Meinestadt.de. kaufDA counts German retailers, associated groups, brands and media agencies among its clients. Founded in 2008, the company is majority-owned by Axel Springer SE. kaufDA is an enterprise of the Bonial International Group. The Group is headquartered in Berlin with additional offices in Chicago, Paris, Barcelona, Moscow and São Paulo. More information can be found at: www.kaufda.de/corporate

About MeinProspekt
MeinProspekt is one of the leading companies in the field of digital brochure advertising over the mobile and stationary internet in Germany. MeinProspekt makes above-the-line advertising like catalogues and brochures digitally usable to provide the customer with easy access to the various offerings of local retail businesses. Advertising partners of MeinProspekt include the German retail industry, associated groups, brands and media agencies. MeinProspekt is an enterprise of the Bonial International Group in Munich. The group’s place of business is Berlin with additional offices in Chicago, Paris, Barcelona, Moscow and São Paulo. More information can be found at www.meinprospekt.de.

Company contact kaufDA:
Bonial International GmbH
Corporate Communications
Joachim M. Guentert
Warschauer Straße 70A
D-10243 Berlin, Germany
Phone: +49 30-609 89 60-66
Fax: +49 30-609 89 60-99
presse@kaufda.de
www.kaufda.de, www.bonial.com

Press contact kaufDA:
Edelman GmbH
Susanne Richardsen
Landshuter Allee 10
D-80637 Muenchen
Phone: +49 89-41 301- 821
Fax: +49 89-41 301- 700
kaufda@edelman.com
www.edelman.com/de

About High-Tech Gruenderfonds
High-Tech Gruenderfonds invests in young, high potential high-tech start-ups. The seed financing provided is designed to enable start-ups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Energy, the KfW Banking Group, as well as strategic corporate investors including ALTANA, BASF, Bayer, B. Braun, Robert Bosch, CEWE, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 576 million under management in two funds (EUR 272 million HTGF I, EUR 304 million HTGF II).

Contact:
High-Tech Gruenderfonds Management GmbH
Romy Schnelle
Schlegelstraße 2
D-53113 Bonn
Phone: +49 228 823001-00
Fax: +49 228 823000-50
r.schnelle@htgf.de
www.high-tech-gruenderfonds.de