The FinTech company troy is changing the traditional debt collection industry with methods from marketing and CRM. The aim of the start-up with the locations in Lippstadt (NRW) and Hamburg is to maintain the relationship between the company and the customer in addition to the realisation of the receivables. The founders of troy, Philip Rürup and Till Völzke, rely on multichannel communication as well as individualized and data-driven communication in combination with decades of debt collection expertise. The mission: troy becoming the most customer-friendly debt collection company in Europe.
About half of consumers are in default of payment due to forgetfulness or short-term bottlenecks. Despite that, traditional debt collection treats these customers as if they have not paid intentionally. The process is impersonal, bureaucratic and unpleasant. It is obvious that as a result, companies usually lose their customers. troy changes this and continues to treat the customer as a customer. Tried and tested methods of multichannel CRM, targeting approaches and machine learning drive the new approach. troy addresses each customer via the most promising mix of communication channels and with individually adjusted messages. High transparency, multiple payment methods and friendly communication add to the “troy way”. This allows for high recovery rates of both receivables and customer relationships.
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