Internet Explorer 8 Warnung Anscheinend verwenden Sie einen älteren Internet Explorer. Leider unterstützen wir, genau wie Microsoft, diesen Browser nicht mehr. Sie werden also Fehlermeldungen und ein inkonsistentes Design erleben.
Bitte haben Sie Verständnis und entschuldigen Sie die Unannehmlichkeiten.

Portfolio Finder

Current Startups


The traditional brick and mortar diamond jewelry business is characterized by a lack of transparency, emotionalization and high profit margins. At the same time, consumer demand for high quality diamond jewelry is increasing; the engagement ring market in particular is booming. In G/A/CH alone the luxury jewelry market volume is estimated at more than € 3 bn, the European market at € 25 bn. A new critical generation of consumers is seeking to buy diamond jewelry transparently, well informed and at an excellent value-for-money ratio without relinquishing the convenience of shopping online. As an online diamond jeweler with highly competitive prices, a transparency mission, and excellent customer service, Yorxs is offering the ideal solution.

Our Mission
Yorxs has a very flexible business model requiring only very little working capital (diamonds and settings are only bought after the customer has placed his order). Savings of up to 70% are passed on to the customer. Moreover, Yorxs has the mission of bringing transparency into a highly non-transparent market. We believe that sharing and explaining information about the product with the customer leads to higher customer satisfaction and returning clients. A product return rate as low as 1% proves this assumption.

Jewelry Shopping – 21st Century Style
At the same time, Yorxs is offering the opportunity to individually design diamond jewelry. At a time where people are tired of buying standardized off-the-rack products and seek to express themselves through individualized consumer goods, such as service is in demand. In Germany, this highly personalized way of shopping for high end diamond jewelry has never before been available, let alone from people’s living rooms. Customers choose from more than 150,000 white and more than 2,000 fancy colored diamonds. Then they pick design, material and surface of the setting. A predesigned collection is also available; prices start at € 250. Products are delivered between 2 and 20 business days after the order is placed. An extended 100-day return policy enables customers to return any item in case they are not satisfied.


Dr. Joachim Giehl (CEO)

  •  6 years entrepreneurial and investing activities in German startup scene (founder of )
  •  5 years Partner at KPMG, Financial Services
  •  Dr. jur. (Munich), MBA (Chicago – Booth)

Casimir Graf Maltzan (CPO)

  •  7 years manager & founder TST Biometrics
  •  8 years Kirch Group (Discovery Channel, Tauirus etc.)
  •  M.A: in Communication Management (Salzburg)
  •  Certified diamond expert

Info & Contact

Dr. Joachim Giehl


Möhlstraße 23
81675 München

Added to portfolio

05. Dec 2012