Series A financing round: Klingel Group and High-Tech Gründerfonds invest in the monitoring startup , uberMetrics Technologies from Berlin
June 3, 2013
With a promising concept uberMetrics Technologies (www.ubermetrics-technologies.com), a spin-off from the Humboldt University Berlin, secured a seven-figure investment from the Klingel Group and the High-Tech Gründerfonds. The Berlin-based startup won the investors over with, among other things, an in-depth analysis of the communication channels of Klingel Group and its subsidiaries.
“The media monitoring market is growing – we recognized this and decided to enter this market segment together with a promising company. uberMetrics Technologies impressed with their pioneering technology, which provided valuable insight into the social media communication about our current brands on the basis of hard facts already during the pitch,” stated Jörg Blumentritt, Board member of the Klingel Group. The High-Tech Gründerfonds provided the seed financing of the company, and invested again in the Series A.
uberMetrics Technologies develops the media monitoring tool “UMT Delta” for the analysis of corporate communication in social media, TV, radio and print channels. The startup was founded early in 2011 by a founding team lead by the CEO Patrick Bunk as a spin-off from Humboldt University in Berlin. The team has since then gained clients such as Microsoft, BMW, Zalando and TÜV Rheinland. UMT Delta shows the reach and distribution of corporate messages in order to identify viral processes and influencers in real time and to enable a faster response to current developments.
Currently, only 10 percent of all medium-sized German companies use media monitoring solutions according to the BITKOM*. Founder and CEO Patrick Bunk is certain that the future holds even greater potential for media monitoring in Germany: “The philosophy of uberMetrics Technologies is based on an user-friendly and privacy-compliant ‘do-it-yourself’ media monitoring for reputation and brand management. With UMT Delta we enable companies to manage their brands themselves, with a focus on the various social media channels. This reduces company costs and makes rapid responses to critical communications possible. With this financing round, we will expand our services, thus enabling more companies to build up their own professional media monitoring.”
* Source: http://www.bitkom.org/de/presse/74532_72123.aspx
About uberMetrics Technologies
uberMetrics Technologies (UMT) (www.ubermetrics-technologies.com) develops media monitoring solutions that enable public relations professionals to continuously monitor relevant topics within social media, TV, radio and print. Through this, the coverage and distribution of your messages are presented in order to identify viral trends and influencers in real time. In doing so, uberMetrics analyzes communication technologies from over 295 million online sources, 920 print media and the 100 most relevant TV & radio stations using modern methods from text mining and natural language processing. Founded early in 2011, uberMetrics Technologies GmbH is a Humboldt University spin-off, and a project funded by the High-Tech Gründerfonds and the Klingel Group. The company is based in Berlin and employs currently a young team of 18 people.
uberMetrics Technologies GmbH
Sales & Marketing Manager
Rosenthaler Str. 34 / 35
Tel: +49 30 609857-501
Press contact: Christina Tieber // email@example.com // +49 (0)30 25 76 205 274
About the Klingel Group:
The Klingel Group is one of the largest mail-order specialists in Germany. The company was founded in 1920 with its headquarters in Pforzheim. It acts in 12 European countries and currently employs around 2.000 people. Within the Klingel Group operate eleven mail-order subsidiaries, whose product ranges primarily focus on the growing target group of the Best Agers: KLINGEL, WENZ, MONA, MEYER, HAPPY SIZE, Babista, VAMOS, DIEMER, WELLSANA, CASSEROLE and YOUNG-BORN. In addition to the traditional mail order business, the Klingel Group operates with a growing market share in the online retailer segment.
CEO K – New Media GmbH & Co. KG
Manager Business Development and Investments
+49 30 367 277 250
About High-Tech Gründerfonds
The High-Tech Gründerfonds invests venture capital in young, high-potential technology companies that convert promising research results into successful businesses. With the help of seed funding, startups are able to further their R & D projects to the production of a prototype with a “proof of concept” or a market launch. The Fund initial investments start at 500.000 euros, allowing for a total of up to two million euros per company. Investors in this public-private partnership are the German Federal Ministry of Economics and Technology, the KfW Banking Group and the 17 business enterprises: ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, METRO, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. The High-Tech Gründerfonds has a total fund volume of approximately 573.5 million euros (EUR 272 million Fund I and EUR 301.5 million Fund II).
High-Tech Gründerfonds Management GmbH
Tel.: +49 228 82300-100
Fax: +49 228 82300-050