Successful Series B financing: POSpulse raises EUR 3 million
July 10, 2017
- Extended group of investors: Former managing director of toy manufacturer Schleich and founder of moebel.de invest in POSpulse
- Real-time information, benchmarks and recommended actions at the touch of a button
- POSpulse aiming to become the world’s leading shopper insights intelligence platform
Success story for POSpulse: The shopper insights intelligence provider has raised EUR 3 million as part of a Series B round of financing. Alongside existing investors, the Berlin-based company gained a number of new shareholders. Among the new additions to the firm’s investors’ circle are Paul Kraut, former shareholder and managing director of toy manufacturer Schleich, as well as moebel.de founder Robert Kabs with his company Follow the Rabbit Ventures. POSpulse was developed by etventure’s company building team, which is led by Sebastian Esser, a start-up expert and former employee of Team Europe. As early as the end of 2015, POSpulse had received financing through investments by Intermedia (Medien Union) and Drillisch AG. Germany’s largest seed stage investor, High-Tech Gründerfonds, has provided the company with support since its foundation in 2014.
Using shopper insights to create the perfect shopping experience
Having been launched with the aim of providing real-time e-commerce transparency – even in the brick-and-mortar retail industry – POSpulse has since progressed to analyse all processes throughout the customer decision journey in order to support retailers and manufacturers in the marketing of their products. Using the ShopScout app, real consumers act as “scouts” passing on their verdicts and impressions of product concepts, shop design and customer satisfaction – both in terms of online shopping and directly in brick-and-mortar stores. The end result is that clients receive individual analysis which POSpulse is able to translate into concrete recommendations for action.
In the last few months, the Berlin-based start-up has achieved huge growth. In addition to existing clients such as Mondelēz Deutschland, METRO and Vodafone, the company has gained new customers including Yakult in Italy. With its new investors, the company has now taken on board a number of additional industry experts with proven track records. POSpulse hopes that their expertise will propel it to become the leading shopper insight intelligence firm. After POSpulse expanded to Italy, Spain, Poland and the Czech Republic in 2016, the company is now aiming to use its latest financing to launch its products in additional international markets.
“POSpulse is already working much faster, more flexibly and more client-oriented than established market research firms. With the development of a shopper insight intelligence platform, industry decision-makers will in future receive key information at the touch of a button, providing them with the opportunity to adjust and adapt ongoing product placements and marketing campaigns accordingly. It is a unique approach that has completely won me over as an investor,” explains Paul Kraut, former shareholder and managing director of Schleich.
Dominic Blank, Founder and Managing Director of POSpulse, adds: “We are absolutely delighted to have again gained a number of renowned investors. The freshly raised capital will enable our solutions to provide even greater benefit, with shopper insights and benchmarks being automatically displayed on the platform and recommendations for action being presented immediately. This new development – market research in real time via a platform – will significantly accelerate the decision-making process at companies, in turn providing a boost to the sales and marketing performance of our clients. We are convinced that this approach will have a lasting effect on future market research.”
POSpulse is the leading crowd-based shopper insights intelligence company in Europe, providing leading industry segments with more transparency and excellence to better market their products and services. With a panel of mobile shoppers and the proprietary app “ShopScout”, POSpulse generates insights along the entire customer decision journey: at home, out-of-home and directly at the point of experience (POE). Thanks to a state-ofthe-art analytics dashboard, the results are analyzed by industry experts making sense of shopper data and providing real-time quality and actionable recommendations. Their customers include among others Mondelēz International, Mars Petcare, Media Markt, STORCK and Vodafone. POSpulse is an innovative creation of etventure’s company building team. Its headquarters are in Berlin. www.pospulse.com.
About High-Tech Gründerfonds
High-Tech Gründerfonds (HTGF) is Germany’s most active seed stage investor. With about EUR 820 million under management (EUR 272 million HTGF I, EUR 304 million HTGF II, EUR 245 million HTGFIII, 1. Closing), we provide financing for technology-driven companies active in a wide range of fields, including robotics, IoT and energy, Medtech and Biotech, chemicals and software. The seed financing provided is designed to enable start-ups to take their ideas through prototyping and to market launch. We can provide up to EUR 3 million in total financing per company in follow-on financing rounds. Furthermore, start-ups benefit from our team’s experience and expertise as well as HTGF’s extensive network of investors, experts, managers and scouts. Investors in this public-private partnership include the German Federal Ministry of Economics and Energy, the KfW, Fraunhofer-Gesellschaft e.V. and numerous strategic corporate investors, including ALTANA, BASF, B.Braun, Robert Bosch, BÜFA, CEWE, Deutsche Post DHL, Drillisch AG, EVONIK, Haniel, Hettich, Knauf, Körber, Lanxess, media + more venture Beteiligungs GmbH & Co. KG, PHOENIX CONTACT, Postbank, QIAGEN, SAP, Schufa, Schwarz Gruppe, STIHL, Thüga, Vector Informatik and WACKER.